I was commissioned by Concern Worldwide UK, an international development and humanitarian charity to design a digital advent calendar for 2015. Considering the target group (female, over 40, with an interest in international development and charity) I came up with the idea of depicting vintage, fairy lights similar to those I remember from my grandparents' house. Each light bulb marks a day of the calendar and is subsequently replaced by an icon representing a charity gift. The calendar was optimised for three different formats used by Facebook, Twitter and Instagram.
Through this comic strip Concern UK wanted to ask their supporters to call on PM David Cameron to attend the second Nutrition for Growth summit in 2016, and fulfil the promise to improve the lives of 50 million malnourished women and children. Unfortunately the event was subsequently called off and the comic strip remained unpublished.
Above are two further examples of social media assets produced for Concern UK, "People In Need" and "50 Million Promises" published in 2016.
In the autumn of 2016 I was commissioned again by Concern UK to design a digital advent calendar. This time the calendar was to be sent daily via the organisation's newsletter where subscribers were asked to perform small actions like purchasing charity gifts or signing petitions. My response to that brief was a design featuring 24 houses with people from various backgrounds appearing day by day at their windows.
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