Elusive Lines is a fashion brand focused on graphic t-shirts. The objective of this project was to design an online shop and develop a theme for Big Cartel e-commerce platform.
The requirements for the project were to design clean and minimalistic layouts according to company guidelines with addition of appealing typography. The website was also supposed to feature an interesting intro animation.
From the very beginning my approach was to "design as little as possible", removing every element that was not essential and leaving space for the content to speak. I wanted every single page of the project to look interesting and contain some hidden beauty to be discovered by the viewer even in a place where it wasn't expected, like the newsletter signup page featuring one of the images designed by Argir Ziovsky, who also participated in the design process.
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